Goal Setting

A Newsletter About Setting Goals And Achieving Results

SUBJECT LINE: This all starts with Phillip the Second…

This all starts with Phillip the Second…

Over the next several emails, I want to talk with you about goal setting with the intention of actually achieving results. Now…

I know, I know…

This isn’t a sexy subject. In fact, many people tend to skip over this “chapter” in self-improvement books and marketing courses. However…

I want you to suspend your disbelief for a moment because we are going to approach this a little differently. You see, I know goal setting with intention is so important that it very well might change the trajectory of your life, but…

…we can’t start like this.

To really get into this, I need to take you all the way back to 359 B.C. and the time of Alexander the Great’s dad. You know about Alexander the Great, right?

“Macedonian King” Alexander the Great…

“Conquered the entire eastern Mediterranean, Egypt, the Middle East, and parts of Asia” Alexander the Great…

“Did it all in a remarkably short period of time” Alexander the Great…

“Changed the course of the region’s history” Alexander the Great…

Yeah, THE Alexander the Great.

However, because that guy did so much and accomplished so many things, many people overlook his father, King Phillip The Second of Macedon.

That’s who we need to talk about today, King Phillip the Second of Macedon.


Because many of Alexander the Great’s accomplishments wouldn’t have happened without his dad’s planning, innovation, and strategy.

You see…

It has been said that the army Alexander the Great used to accomplish many of those things was 100 years ahead of its time. That’s quite an advantage, and it’s an advantage that came from his father.

From 359 BC to his demise in 336 BC, Philip II of Macedon ruled the historic kingdom of Macedonia. Phillip was the father of Alexander the Great and a founding member of the Argead dynasty. But more than that…

Phillip had lofty goals.

He wanted to capture all of Greece, unite it under Macedonian authority, and then invade Persia with the combined force of a strong Greece.

It was his foundation laid for this purpose that his son Alexander would later substantially benefit from.

But what were the things that Phillip did to put his army 100 years ahead of its time? What was this foundation Phillip laid that Alexander would use to realize his dad’s vision fully?

You can narrow it down to 6 main things he used. They are as follows:

One) A Professional Army – Philip transformed the military into a profession and paid his soldiers handsomely enough for them to be able to serve year-round. This was different than what was typically happening at the time. His troops felt more proud of themselves, were better equipped, and were more dependable.

Two) Innovation – The Greek phalanx served as the inspiration for Philip’s infantry, but with modifications. For instance, his men were the first to use the sarissa, an 18-foot spear, in place of the dory, a typical Greek hoplite spear around 8 feet long. This gave his Macedonian phalanx a reach almost ten feet greater than that of the Greek phalanx troops.

Three) Strategy – Greek armies relied on their hoplites as their primary killing force, Philip utilized his hoplites more as an anchoring technique, allowing his cavalry to flank and attack from the sides or rear of the enemy army. In addition, Philip’s new phalanx had the ability to behave more aggressively by creating a wedge that would create a space for the cavalry to charge into.

Four) Approach – The majority of Philip’s cavalry’s attacks were made in wedge formation, and they were armed with swords and sarissas or a weapon called the xyston, which was roughly a 9-foot javelin. Philip made the most of the long-standing cavalry fighting customs in Macedonia. Additionally, he boosted the proportion of cavalry in his army to one cavalryman for every six infantrymen. The ratio of cavalry to infantry was the highest in any ancient army. Philip transformed the Macedonian military into the most formidable and tactically advanced military force in Greece.

Five) Speed and Mobility – To improve his army’s speed and mobility, Philip started giving some of the weight to the soldiers to bear, which reduced the number of animals utilized as beasts of burden. He also limited the number of non-combatants by restricting the number authorized to accompany the army, replacing oxen with horses and mules to serve as pack animals. The first “Greek” general, Philip, established a logistics corps and a military engineering department.

Six) Diplomacy – Philip understood that he couldn’t accomplish his objectives with just military might. Fortunately, Philip was a master politician who didn’t mind using marriage, bribery, coercion, assassination, and diplomacy to further his agenda. Philip had a total of seven marriages, including Olympias, the mother of Alexander the Great. In 357, Philip wed Olympias, a princess from the nearby state of Epirus. Philip forged and solidified alliances through these marriages. Macedonia had become a political and military power to be reckoned with under Philip’s improved leadership.

So, you can see it was a very thought-out and strategic effort that laid the foundation for Alexander the Great’s accomplishments, and they started with his dad.

But here is the point to all of this, and where it comes back to you…

What if you set out to accomplish your goals with the strategic mindset that King Phillip used to accomplish HIS goals?

Over the next 14 emails, we will be looking at accomplishing goals, but from a strategic standpoint, to truly achieve success.

These emails will be extremely valuable to you, so be sure to whitelist my email address, save these emails in a safe place, print them out if you need to…

…because we are about to go deep into the world of GOAL GETTERS!
Reflect on Phillip The Second, and I’ll see you tomorrow, where we’ll get started in earnest!

To be part of the THM program to Alleviate Poverty and more Click Here and Check Out the AIOP Video.

SUBJECT LINE: Goal Setting With Intention…

Goal Setting With Intention…

When you set a goal, do you ever stop and reflect on the why? We all have reasons we set goals, but we seldom take time to reflect on them and write them down.

Consider this fact:

One of the best ways to learn a new language is by traveling to a country where people speak that language prevalently and immersing yourself in it.


Because learning that language has become part of your survival and convenience of life, you have a true intention for learning it. A real reason.

It’s no longer about just “learning another language.” Now it’s about being able to read packages at the grocery store or communicate with your neighbor.

That makes a big difference, and it’s all about your intention. The why.

It’s the same for any goal you try to set for yourself. If you have a strong “why,” your chances of success are higher. So then the question becomes, “what is a strong why?”

Answers might vary on this, but in my opinion, “a strong why” has two main ingredients.

One) Practical elements – For example, let’s say you have set a goal to stop smoking. A practical element of achieving that goal would be something like you’ll be able to save money from not buying them. Another might be you’ll be able to save time by not smoking them.

Two) Fear – Few things in this world motivate us humans like good old-fashioned fear. If we consider our smoking example, a fear element for our why would be the worry of getting cancer from smoking. That’s a real fear.

Take the benefit of saving time and money, combine it with the fear of dying from cancer, and you have a pretty strong “why.” However…

…even though I’ve shown you how to find a “why” and the importance of having it…

…is that enough to achieve your goal? The truth is no, it’s not. Not for most of us, anyway. Having a goal with intention is just the beginning.

But remember my last email. I took the time to describe in depth all the steps King Phillip took to accomplish his goals. He was strategic and employed multiple tactics to achieve what he set out to achieve.

So strong was his desire to realize his goals that even after he was assassinated, his son, Alexander the Great, finished what his father had set out to accomplish.

We are going to build upon this strategy of goal setting with intention tomorrow, but for now, reflect upon what we discussed here. It’s a foundational strategy to achieve success with your goals.


SUBJECT LINE: That’s the benchmarks…

That’s the benchmarks…

So yesterday, we talked a lot about creating a goal with intention. And by that, I mean having a real and strategic why.

Today I want to talk about something that’s going to really build upon that idea. I’m talking about benchmarks.

And by benchmark, I mean a standard or point of reference against which things may be compared or assessed.

Once you have your goal and you have your “why,” now it’s time to put some smaller benchmarks in place.

These are going to be the initial accomplishments that you’re trying to reach along the journey to achieve your goal ultimately.

Once you have these benchmarks in place, you’re not worried about the Big Goal you set for yourself as much now, but instead, you’re thinking about that initial benchmark you’re trying to reach.

That benchmark is going to be something that’s more easily attainable by you. It will help you build momentum, confidence, and increase your desire to take more action.

For example, if your goal were to produce $10,000 a month online, you would set several benchmarks you would be trying to reach first. Maybe the first one would be just earning a dollar a month online.

That’s a small goal, and it’s something that you might be able to achieve within the first month, but by checking that box off, you will know that you’re making progress and are moving in the right direction when it comes to achieving your ultimate goal.

Setting these benchmarks in place is really going to help you when it comes to achieving your goal. They should start small and manageable and progressively get more difficult as they work closer and closer toward your actual goal.

So now I have a little homework for you. I want you to go ahead and set your goal, find your why, and come up with some benchmarks for your goal.

Remember that the first benchmark should be pretty easy to reach. It’s something you should be able to reach within a week or a month. It might be a little different depending on who you are and your goal, but remember, the first benchmark should be easy, and the ones that come after consecutively build towards your goal.

That’s all I’ve got for today. I’ll be back tomorrow to build upon this strategy even further.


SUBJECT LINE: The Super Bowl of goal setting…

The Super Bowl of goal setting…

You know, I think it’s probably safe to say that when it comes to goal setting and planning on making changes in your life or your business, New Year’s is the Super Bowl.

What I mean is I don’t really think there’s another time of the year that more people don’t focus on making goals which they call resolutions, and trying to achieve something new or different with their life.

Some of those people are successful too, but many fail, only to try again the next year. Now…

… all of that failure when it comes to New Year’s resolutions and setting goals might have you feeling a little pessimistic. However, did you know that those who set a New Year’s resolution are ten times more likely to succeed in their goals than those who don’t?

It’s true. If you think about it, though, it kind of makes sense. People who are happy with what they’ve done don’t generally talk about it as much as people who are unhappy with how things have gone. It’s that unhappy vocal minority that rules the day regarding public opinion.

Not only that, it makes sense that people who actually make their New Year’s resolutions or define their goals have a better chance of succeeding.

Isn’t it funny how when you talk about setting a goal, people treat you with respect? However, when you talk about making a New Year’s resolution, people generally chuckle and wave it off like, “yeah, we’ll see how long that lasts.”

I mean, they’re basically the same thing however one has a negative perception while the other one doesn’t. I bring it up because I think that when you are setting your goals and creating your benchmarks, and you’re being strategic about what you’re doing, it’s really important not to pay so much attention to what other people are saying.

The fact of the matter is people’s opinions are often fleeting, and they really don’t mean very much. When people start talking about odds and how most people fail at New Year’s resolutions, just remember they’re probably just projecting the fact that they have failed at a lot of New Year’s resolutions. It doesn’t really have anything to do with you. So it’s better if you stop making their opinions your business and just focus on the task at hand.

There are all kinds of facts and stats and numbers that can convince you that setting goals doesn’t work, and then there are all kinds of stats and numbers and facts that can convince you that setting goals do work. I think most of us know in our hearts that we can accomplish great things if we plan them out and work hard to accomplish those goals.

It’s really easy to get lost in whatever the current rhetoric is regarding whatever you’re trying to accomplish. It’s easy to get sucked into the feedback loop of your peers and Social Circles.

But to see success with the goals that you have set for yourself, it’s essential to work hard to block out the white noise. If it’s not about you moving your goal forward and achieving those benchmarks, then it doesn’t matter when it comes to those topics.

We live in a busy time these days, where it seems that everyone has an amplified voice and opinion. But remember, at the end of the day, you decide who you want to listen to and who you want to tune out.

I’ll be back tomorrow with more strategies to help you achieve your goals.


SUBJECT LINE: I get by with a little help…

I get by with a little help…

Jim Rohn was an American entrepreneur, author, and motivational speaker. Throughout his long career, he’s helped hundreds of thousands of people achieve their goals.

And Jim Rohn once said that you are the average of The Five People You spend the most time with.

That’s a pretty famous quote, it’s a little controversial, and you’ve probably heard it before. Some people don’t agree with it, and some people do. However, whether you agree with it or don’t, the core of that statement can absolutely help you.

At the heart of it, Jim Rohn was saying that you need to spend time with people trying to achieve similar things that you are trying to achieve and people who are already achieving what you are trying to achieve.

But what do you do when nobody around you is trying to accomplish the same goal that you’re trying to accomplish? How do you handle it when you don’t know anybody who’s achieved what you’re trying to achieve?

That’s where technology comes in. Did you know that over 19 billion people a month visit Facebook? It’s absolutely true. And what that means is no matter what you’re interested in, there is probably a demographic of people who are also interested in that same subject on Facebook.

The other really cool thing about Facebook is it has these things called Facebook groups. You can think of these groups kind of like miniature versions of Old School Forums.

Essentially, a Facebook group is a place where people can come together to talk about a specific subject. They have Facebook groups for people who are trying to lose weight, for people trying to work on their relationships, for people interested in particular kinds of movies, and for everything in between.

These Facebook groups make it really easy to find a group of people who are trying to achieve goals similar to yours. Why does that matter?

It matters because of what Jim Rohn said. If you’re trying to accomplish something, it’s really good to start to surround yourself with other people who are trying to accomplish the same thing or who have already achieved what you’re trying to do.

This is about positive influence and human support.

These two things are going to be part of the foundational strategy that ultimately allows you to achieve your goals.

Tomorrow I’ll be back to talk more about strategy regarding goal setting with intention. For now, though, head on over to Facebook and see if you can find a few groups that might really be helpful for you when it comes to achieving your goals.


SUBJECT LINE: About mental toughness…

About mental toughness…

Tom Brady is the most winningest quarterback in NFL history. Some would argue that he is the greatest American football player of all time. But Brady credits a lot of his success to mental toughness.

The fact of the matter is when it comes to trying to achieve a goal, not every day will be easy. I want to talk to you about mental toughness today.

And to be clear, when I say “mental toughness,” I mean:

The ability to not be distracted or derailed from your goal or task.

I want to talk about how to build mental toughness and how to make it stronger.

To do it, I want to reference some of the things that the master of mental toughness, Tom Brady, has said about the subject.

Here are four things Tom Brady has said directly about how to improve one’s mental toughness:

One) Start positive, stay positive.

“the right mindset and attitude give us opportunities to do the best we can and to realize the potential that’s in every one of us. “

You can build this principle into your own life by choosing to have a positive attitude at the very beginning of your day. Consciously make the decision to have this positive outlook that will set the tone for the rest of your day.

It’s not always easy, so it has to be a conscious decision. As humans, I think we most times default to a negative outlook. It’s probably something that had us staying alert for danger and kept us alive in the distant past. However, now that same negative outlook can hold us back.

Two) Best Foot Forward.

“For me, it’s less about the outcome than it is about whether I put in the best effort relative to our team’s potential,” he says. “Some games we may win by a big margin, and in others, we may be outscored, but the ones I remember best are the closely fought games in which, no matter what the scoreboard says, our team put in our best effort.”

I think what Tom Brady says here is pretty brilliant. He’s inferring that he doesn’t Focus as much on the outcome. That makes sense because often times the outcome is beyond our control. What he focuses on is the thing that he can control, how much effort he puts into achieving his desired goal.

By focusing on his effort and preparation, not the outcome, he’s actually putting himself in the best possible position to achieve the desired outcome.

It is 100% the same for anyone trying to achieve a goal.

Three) Choose Accountability.
“You walk onto the field armed with various strategies, ideas, and hypotheses about how the game will play out, based on things you’ve studied. But in the end, you don’t know what’s going to happen. I don’t like to focus on negatives or make excuses. I am never a victim. I gain nothing if I get angry or frustrated. If I throw an interception or have a bad day, by staying in that place, I will just make things worse.”

Bad things happen to us all. Brady takes accountability for the negative things that happen, tries to see it from a positive angle, and focuses on getting better.

Four) Not Failure, But Process.

“Whenever my team loses a game, it’s an opportunity to learn something. If we’ve lost but I’ve learned something, the game turns into a positive experiment.”

So the way that Brady reacts to failure here is telling. It’s not a zero-sum game in his mind, even though, in reality, the NFL is a pretty zero-sum game. All that matters is wins and losses, however…

For Brady, he makes it about the process. If there is a loss, he chooses to learn from it and incorporate those lessons into the goal of getting better. That paradigm shift in thinking makes a big difference in building mental toughness.

If you think about it, looking at things this way, you put yourself in a position where it’s never over. You never lose. You either win or you learn, which in and of itself is also a win.

So that’s four concepts that Tom Brady uses to strengthen his mental toughness.

The bottom line is that mental toughness is a big factor in accomplishing your goals. Anything you can do to strengthen your mental toughness will help you achieve your ultimate objective.

I’ll be back tomorrow with more on goal setting with intention, to build upon this foundation!


SUBJECT LINE: Tony Robbins says…

Tony Robbins says…

In our last email, we talked about building mental toughness, and we did it through the lens of the most winningest NFL football player of all time, Tom Brady.

Did you notice that many ways Tom Brady honed his mental toughness had a lot to do with staying positive? It’s funny because…

…you hear that a lot over and over. Stay positive. Make sure you are being positive. Don’t forget to keep your head up and think positively! It’s like the most basic advice that everyone gives.

In fact, it’s given so much that it might feel a little vanilla and useless. But the thing is, staying positive DOES work when it comes to trying to accomplish your goals.

The problem is it takes work to stay positive. If fact, it’s extremely easy to sink back into a normal day-to-day, status quo mindset.

So how do you practice staying positive?


To really take a look at this, I want to bring up a few things Tony Robbins said. You know Tony Robbins, right?

American author, coach, speaker, and philanthropist, the now incredibly famous Tony Robbins, gave some great tips on how to adopt positive thinking.

Here are five ways he spoke of:

1) Decide to be Positive – Decide to focus on what you DO have instead of what you don’t have in a situation. Decide to make the habit of focusing on what is right in the world instead of what is wrong. Those habits form the chain of who you become and how you live your life.

2) Mental Diet – To develop this habit of positive thinking, go on a “mental diet.” Tony said that for seven straight days, he challenged himself to go without entertaining any negative thoughts.

It doesn’t mean he didn’t have them; instead, when he had them, he set them aside. He didn’t speak them out loud, and he didn’t give them time. Whenever he had a negative thought, he would immediately say, “That’s not what I mean; what I mean is THIS.” And he would then focus on something good.

Essentially the idea is not to allow yourself to hold a negative thought for seven straight days. He says this 7-day challenge actually changed his life. It is essentially focusing on solutions instead of problems.

3) Be Curious, Not Judgemental – Instead of judging yourself and others, decide right now to become curious and not judgemental. Remember, if you judge other people, you will also start judging yourself intensely.

If you are angry at others, there is a good chance you are also angry at yourself. Instead, get curoius. Ask questions. What is making this person be in the state they are in? What’s the motivation behind this person’s anger?

Judge less, perceive more. Today, we are so afraid to believe in anything or anyone that we believe in nothing, and we lose our power of positive thinking. We try to destroy our heroes.

The Bible said it best, “He who is without sin, let him cast the first stone.” Tony said, “Free yourself from the disease of making others wrong, and you will free yourself from the disease of making yourself wrong.”

4) Appreciate the Negative – Decide right now to find something to appreciate from any seemingly negative situation or person. But also take the time to appreciate what isn’t working.

Appreciate it enough that maybe it creates enough pain to make you want to change. Negative thinking is dense, and it doesn’t take much to outweigh any positive thinking you are doing, so when you gauge your negatives, be sure to do that through a positive lens.

You are only viewing those negatives to make a change. Not to bring yourself down.

5) Don’t Seek Perfection – Decide not to be perfect. A surefire way to stay negative is to try to be perfect because we are not perfect, and that’s basically setting yourself up for failure. Accept that you are going to mess up sometimes. It’s not always going to go how you want it to, but instead of beating yourself up when that happens, decide to have the goal of getting better and not being perfect each day.

Okay, that’s five tips from the great Tony Robbins on how to think more positively, and doing THAT will help you accomplish your goal, whatever that goal might be.

Tomorrow, I want to speak about something else that not many people are good at these days…

…but for now…let’s wrap this one up. Reflect on these five strategies for positive thinking. Try that 7-day challenge as you progress on your quest to reach your goal…

…and I’ll see you in the next one!


SUBJECT LINE: Seek patience…

Seek patience…

It has been said that it takes roughly 21 days to change a habit you don’t like or something about your life.


I don’t believe that. The fact is different goals and habits are going to vary in how long they take to change or accomplish.

Maybe it takes you 21 days to break the habit of smoking, but could you lose 150 pounds in that time? Of course not. Could you break the bad eating habits that caused you to be 150 pounds overweight in 21 days? Probably not that, either.

There is no set time that it will take. It all depends on you and what you are trying to accomplish. So with that being said…

…patience now becomes very important when it comes to accomplishing your goals. Permanently changing your behavior or accomplishing a big goal can take time. days, months, or even years depending on what you try to do.

So patience is a virtue that you need. But how can you strengthen your patience so that you don’t get frustrated and give up to early?

Did you know that meditation has been scientifically proven to reduce stress, control anxiety, and enhance self-awareness?

It’s true, and that’s only a few benefits, but more important for you…

…meditation can help you strengthen your level of patience.

Tibetan monks meditate for hours upon hours each week. Their devotion to religion makes them experts in meditation, and they are known to be some of the most patient individuals on the planet. However…

Not everybody is into religion.

You can still take advantage of core principles found in Tibetan monk meditation to strengthen your patience, though.

Now, these days it’s pretty easy to find a simple app for your phone to help you with a guided meditation, but an easy to follow straight forward routine would be something like:

Step 1) Get yourself comfortable. A quiet place where you can be undisturbed.

Step 2) Tune in to your body. Take a few moments to focus on each part of your body. Your feet, your legs, your torso, your chest, your arms, your face. Relax all areas of your body. Let any tension go.

Step 3) Concentrate on your breathing. Take a few nice deep breaths in through your nose and out through your mouth. Then settle into your natural breathing rhythm.

Step 4) Be present. Think about where you can most clearly feel your breath. Most people discover it in their nasal passages or in their stomachs, rising and dropping. Keep your focus on this rhythm. The breathing itself is not important; it merely serves as your anchor point. By concentrating on the breath, which is happening right now, you are compelled to be in the present.

Step 5) Be aware of your thoughts. Naturally, your mind will race with ideas while you attempt to concentrate only on your breathing. Being aware involves keeping track of every thought as it enters your head. You may have never really paid attention to the incessant buzz of your random thoughts until now. Simply notice it, let it pass, and continue to pay attention to your breathing.

Step 6) Continue for 10 minutes. There is a common consensus that you should meditate for at least 10 minutes a day to get the benefits of the practice; however, it varies depending on who you ask. Most people start meditating for a very small amount each day and build upon it.

Alright, so that takes care of patience and working on strengthening that virtue. Now…

Tomorrow, I have a very important question for you. But for now, that’s all I got. Try meditation and see if you can incorporate this into your strategy.


SUBJECT LINE: A quick question…

A quick question…

A question for you…

Over the last several emails, we’ve discussed building a strategy to put you in a position to succeed with your life or business goals.

Like the great strategic visionaries of the past, our strategy has been multi-pronged and built to win based on science and proven instances.


I’m sure this isn’t the first time you have tried to accomplish a major goal in your business or life. My question for you is this:

What do you think the main problem has been in the past when it comes to accomplishing what you are trying to do?

Just reply back to this email and let me know. There is no wrong answer, and I don’t care if you write me a long or short email. I truly care and want to hear from you.

So be sure to reply to this email and let me know.

Tomorrow, I’ll be back to build upon our strategy of goal-setting with intention!



About HJ Heinz PT1…

When you are serious about achieving a goal, it’s a really good idea to practice forward-thinking. Identify what went wrong in the past, and use that information to adjust as you go forward.

Don’t focus on your accomplishments or your failures of the past. Instead, focus on what you are trying to achieve going forward. Picture in your mind what you want the end result to be.

No one knew about forward thinking better than Henry John Heinz.

H.J. Heinz established The Heinz Company in Sharpsburg, Pennsylvania, in 1869.

It had evolved into the H.J. Heinz Company by 1905 and had become the country’s biggest pickle, vinegar, and ketchup manufacturer.

By the time of H.J. Heinz’s death in 1919, the business had 25 factories and more than 6,000 workers.

But HJ Heinz used serious forward-thinking to get there.

The company was first, time after time.

The first to have a completely electric facility and the first to use cutting-edge bottle manufacturing techniques to create its own bottles, increasing daily production from 350 bottles per worker to 3,500 bottles per worker.

Heinz was one of the first companies to construct beautifully contemporary plants. Every label and advertisement was created by his art department. He had complete control over the entire manufacturing and packaging process.

He was one of the first to establish a functioning assembly line, many years before Henry Ford. However, automation did not result in layoffs because the company was expanding, and new positions were created.

H.J. owned his own farms and manufactured his own bottles and cans. He was able to reduce the price of a bottle of ketchup from $1.75 (one to two days’ income for most laborers) to 35 cents for his best quality and 10 cents for the basic ketchup through mass production from the farm to the grocery store.

Heinz was also an exceptional marketer and a fierce competitor.

As his company expanded, rivals started imitating his strategies. He once bought every bottle on the market to prevent them from bottling their ketchup in order to crush these imitators.

He had so many bottles that he filled a giant barge with them and proceeded to sink it in the Allegheny River.

Heinz had a vision. He knew what he wanted. And he thought BIG. The moment was never too BIG for him.


When it comes to accomplishing YOUR goal…

You don’t need to be as much of a visionary as Heinz. I mean, the guy was a titan of industry, after all, but…

There is something to be learned here. Adapt and overcome. With Heinz, there was always a way forward, usually involving innovation and uncharted territory.

There is no reason it can’t be the same for you.

Now, this is interesting, but I have another story to tell you about HJ Heinz that might surprise you, and it ties directly into goal setting with intention, but…

I’ll save that for our next message. For now, just remember…

Forward-thinking always, for the win.

I’ll see you tomorrow!


SUBJECT LINE: [PART 2] About HJ Heinz…

About HJ Heinz PT2…

So in our last email, I talked to you about forward-thinking, and we discussed it through the lens of a great American business icon, H.J. Heinz.

I want to continue that discussion today with a major point. But I’ll save the point for the end of this one.

Let’s rewind the clock back to December 1875. A year before, Heinz rebuilt his company.

At this point in his life, Heinz is 31 years old and actually so depressed he’s bedridden most days.

His entire world has collapsed around him. For the last six years, Heinz, Noble, and Company had become one of Pittsburgh’s top suppliers of horseradish, veggies, and condiments, thanks to him and his financial backer friends, the Noble Brothers.

They had grown their business and expanded their reach to Chicago and St. Louis. Things were looking good until…

The Financial Panic of 1873 finally hit Pittsburgh in 1875.

Thousands of people are laid off from the iron and steel mills and glass manufacturers.

Heinz, Noble had a contract for the entire crop of an Illinois cucumber farm. Still, as prices for their merchandise were falling, the cucumbers were unneeded, and pricey cucumbers suddenly started circulating into Pittsburgh.

HJ Heinz was struggling to make ends meet and had borrowed every last dime he could.

His father’s long-running brickyard, house, and furniture are all heavily mortgaged.

Heinz was even arrested after being falsely charged with transferring inventory out of the reach of creditors, which made the local news.

That’s right. Our hero ended up in JAIL!!!

It was impossible to avoid bankruptcy, which was the greatest embarrassment for a traditional German Lutheran family like the Heinz family.

HJ’s buddy and business partner Clarence Noble, after whom he had named his firstborn, disowned him and held him responsible for their problems.

His younger brother, Peter, who worked as a salesperson for the company, turned to alcohol. Sarah, HJ’s wife, dropped 10 pounds due to stress.

You would think that with all that was going wrong for Heinz at this point, he would have just given up and gotten a normal job. Most people probably would have.

Not HJ Heinz. By the spring of 1876, he was well on his way to rebuilding his company.

This man literally did not know the meaning of the word “fail.” He absolutely would not accept it.

This mindset…you need it.

To accomplish your goal, you must not accept failure. No one but you can make this goal successful. You must choose not to let mistakes and setbacks derail you.

Take a day off when you need to. Grind out the tough times. And steadily make your way toward your final goal.

When you make the decision to achieve your goal, you entertain no idea of failure. Give it not a second of your time.

In our next email, I want to shift gears a little bit. Until now we’ve talked a lot about a strategy for accomplishing your goals with intention.

But in the next couple of emails, I want to talk about some mistakes people make. Things that hold them back and keep them from accomplishing their goals.

But that’s tomorrow. For now, reflect on these things I’ve talked about, and I’ll see you in the next message!


SUBJECT LINE: Mistakes People Make PT1…

Mistakes People Make PT1…

So this email series has been all about setting a goal and achieving it. And with our first 11 emails, we’ve built a multi-pronged strategy for success with that goal. However…

Now I want to change the direction or our focus a bit. The fact of the matter is there are traps you can fall into, directions you can go, and choices you can make that will do the opposite of helping you achieve your goal.

Here are seven big mistakes people make on the road to achieving their goals:

One) Wrong Social Circle – It’s hard to fly with the eagles when you are hanging around in the chicken coop. It’s tough to let certain friends go or distance yourself a little bit when trying to achieve a goal, but sometimes that’s what you need to do if your friends are not helping you or, in some cases, hurting you.

Two) No Pats On The Back – It’s hard to achieve some of these goals we set for ourselves. Losing 100 pounds? Earning 10k a month? That stuff isn’t easy. If you start working on achieving a difficult goal and you don’t reward yourself when you hit your benchmarks along the way, it can really have you feeling frustrated and disappointed. Many have been guilty of not taking a moment to reflect on what they have accomplished.

Three) Solo Soldier – Many people trying to accomplish goals make the mistake of going it alone. Here’s the thing, though; it’s tough to be on an island. Asking for help and getting support from others will not only help you succeed, but it might sometimes be the difference between achieving and failure.

Four) Devils in the Details – Setting well-defined goals is important; ensuring you don’t miss anything can be challenging. Many people fail to accomplish their goals when they ignore the small stuff. Pay attention to the small nuances that are involved in accomplishing your goals. Think of the multi-pronged strategy we put together in these emails. Remember, what you do most of the time matters most, but all those small things add up. Don’t look past them.

Five) Deadlines and Benchmarks – It’s all well and good to set benchmarks for yourself as you strive to achieve your ultimate goal. However, those benchmarks are more effective when you put deadlines in place for them. Many people don’t do that, and they fail because of a lack of urgency. The fact of the matter is that deadlines instill a sense of urgency in you, which may be just the motivation you require. When there is a deadline, you are forced to take action you might not ordinarily take.

Six) Not tracking your results – You don’t need to be perfect as you progress toward achieving your goal. You might not hit every deadline; you might not attain every benchmark as soon as you want. However, you should be tracking your progress as you go. Doing this will force you to take a hard look at how you are doing and get you asking questions about what’s working, what’s not working, and what you might think about adjusting to achieve success. Many people fail because they don’t track and adjust. The data is there, but they don’t notice it because they aren’t writing it down.

Seven) Fearing to fail – Many people fail to truly get started trying to achieve their goals. They fear failure. They are afraid of looking stupid. The truth is failure is part of the process. We adapt as we fail, and we learn a lot from it. Thomas Edison had over a thousand iterations of what eventually became the light bulb. He was mocked in newspapers and among his social circles. People felt like he was wasting his time and money. He proved them all wrong. Failure never bothered him. He understood that he was always learning what didn’t work to decipher what did.

Alright, that’s seven common mistakes people commonly make when trying to achieve a goal. Seven things that will and have held many folks back.

But that’s not all…

I have seven more for you. We’ll save that for our next email, though. For now, sadly, that’s all the time we have. I’ll see you tomorrow!


SUBJECT LINE: Mistakes People Make PT2…

Mistakes people make PT2…

So in our last email, we talked about common mistakes people make on the road to achieving their goals. Sometimes these mistakes can derail them so much that it leads to failure. It’s not even uncommon.

But the thing is, if you are aware of these common mistakes, then you are more equipped to combat them and not fall into the same traps.

Francis Bacon knew that back in the 1500’s when he wrote “Meditationes Sacrae and Human Philosophy.” You might not have heard of that book, but I bet you heard of the quote that came from it:

“Knowledge is power.”

To be honest, that is a pretty derivative quote, though. It goes back quite a bit earlier, but…

The point is…

If you understand the common mistakes when trying to achieve great things, it can help you on your path to achieving something great.

With that being said, let’s get into seven more mistakes people have made:

Eight) Unclear Goals – Most people go to set a goal for themselves and they make it too vague. “I want to lose weight,” for example, is too broad. When you set a goal, you need to make it as detailed as possible. Do you want to lose 5 pounds or 25 pounds? How long should it take? How do you plan to achieve it? Set a precise objective that is focused on what you want.

Nine) Oversized Goals – People tend to go really big when they decide to set a goal. It’s OK to have a big goal, but you want to make sure you put some smaller benchmarks along the way to measure your progress as you go. Doing this can help you maintain motivation and persevere until you reach your goal.

Ten) Being Inconsistent – One of the biggest problems people have when it comes to achieving their goals is consistency. This is a problem that spans multiple niches and affects everyone. If you want to succeed, you are going to have to find a way to execute whatever strategy you put in place, and that is going to include being consistent in your approach.

Eleven) Impatience – Rushing the process is a surefire method to ensure failure, and it goes along with not defining specific goals. The bottom line is that everyone wants fast and easy results, but that’s not realistic for most big goals. You must take your time and complete each phase of the journey to achieve sustainable success.

Twelve) Lacking Focus – One mistake that a lot of people make is getting really excited when they first decide they are going to make some changes, and they start setting multiple goals. It’s far more efficient to set one big goal at a time and break that goal up into smaller milestones that you can achieve. It might seem counterintuitive, but you really do less when dividing your attention between objectives.

Thirteen) Overthinking – It’s a common mistake to overthink your goal before getting started. Some people even fall victim to something called paralysis by analysis. That’s essentially where you study something and plan it out so many ways that you start to become confused about which way to go with it. You’ve taken on too much information on the subject, and you haven’t taken enough action. Relentless imperfect action always wins the day.

Fourteen) Buddy System – Setting goals is one thing, but achieving them is another. Some people struggle because they have no one to hold them accountable. It’s not that they lack knowledge, but sometimes you need someone to keep an eye on you and help push you to the next level. Without that accountability, some people just don’t take their goals as seriously as they should.

Alright, so that’s part two of Mistakes that People make. Fourteen big ones, and now you know how to combat those mistakes.

I have one final message for you regarding goal setting with the intention of achieving results. And this one is important, so be sure to look out for that tomorrow. But for now…

…sadly that is all the time I have. I’ll see you in the next message!


SUBJECT LINE: So what’s next?

So what’s next?

Over the last 13 emails, we’ve set up an excellent strategy for accomplishing any goal you want. And we’ve even talked about pitfalls to watch out for along the way.

First, let’s just recap what we’ve talked about when it comes to goal setting. How would it look if we laid it out in step form? It would look something like this:

Step 1) Know your “why.”

Step 2) Set Benchmarks once you have your main goal.

Step 3) Choose to block out the white noise and negative opinions regarding your goals

Step 4) Set up a support system. An easy one would be to join a couple of Facebook groups that are full of people trying to accomplish a similar goal as you are.

Step 5) Work on Improving your mental toughness. This is a skill that can be developed.

Step 6) Practice the discipline of staying positive. This discipline can be strengthened.

Step 7) Practice the discipline of patience with simple meditation. This discipline can also be developed.

Step 8) Develop the skill of forward thinking. This skill can be learned.

Step 9) Make the choice that failure is unacceptable and commit to it.

Step 10) Educate yourself on the mistakes others have made when trying to accomplish similar goals. Knowledge is power.

So those are the ten steps of this “goal setting with intention” process. Obviously, they are not linear steps. You might be working on some of them simultaneously and over time. But generally…

…if you follow these steps, you’ll position yourself in an excellent way to succeed at whatever you are trying to accomplish.

The second thing I wanted to point out here is something you already know, but we could all use a reminder from time to time; none of this stuff works unless you commit to it wholly and take relentless action.

You have to want it. I know you have it in you to succeed at your goals, and you do as well. The only question left is, are you ready to really get started?

As we close this email series on goal setting, I truly hope you have had as much fun reading this series as I have had writing it, and I’ll leave you with that final question again…

Are you ready to truly get started?

That’s all I got. Have a great one, and I’ll see you in the next one!


Leave a Reply

Your email address will not be published. Required fields are marked *